Trademark and its role

For a business, a trademark is a logo / name that makes it stand out from the crowd.

Lawyers define a trademark as any mark that distinguishes the services or goods of a trader / company from those of its competitors.

For all creators and service providers , the trademark is an added value, as it offers your business an identity and makes it easily accessible and recognizable to customers.

The trademark is an element of trust for the consumer, helping him to find the right product or service in the market.

The trademark is a hallmark of the business as well as a powerful mean of protection from competitors in the market, who are not allowed to use the same mark to market the same or similar products.

The trademark also brings benefits to the business, as investors or financial institutions are interested in engaging in collaborations and providing financial support for an activity that has a safe and well-known trademark.

Why is Trademark registration necessary?

Registering a trademark provides effective and comprehensive protection of identity.

Trademarks are registered with the General Directorate of Industrial Property for a period of 10 years.

Registration can be renewed indefinitely.

For years, the Albanian legislator has undertaken an awareness campaign on the importance of trademark registration and for this purpose offers convenient administrative registration fees.

Trademark protection extends only to products or services which are claimed for protection. To this end, it is necessary to provide appropriate advice on the selection of products or services for which trademark protection will be sought and on the registration process as a whole.

Trademark registration translates into a monopoly on its use for the products and services under protection. The trademark becomes a valuable property asset that helps businesses easily identify with their competitors and be close to potential customers or investment and collaboration stakeholders.

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